Throne and Liberty and Battlecrush represent NCSoft's ambitious attempt to captivate a global audience with diverse gameplay experiences. Through strategic partnerships, extensive testing phases, and targeted marketing efforts, the company aims to establish a strong presence in the international gaming landscape.
However, only time will tell if these efforts will translate to long-term success. The reception of the technical test for Throne and Liberty and the closed beta test for Battlecrush will be crucial in shaping the games' futures and ultimately determining whether NCSoft can successfully expand its reach beyond its established Asian audience.
NCSoft Goes Global: Throne and Liberty and Battlecrush Lead the Charge
Korean online game developer NCSoft is making a concerted effort to expand its reach beyond its established Asian market, setting its sights on a global audience with its upcoming flagship titles, Throne and Liberty and Battlecrush.
Shifting Gears for a Global Audience:
NCSoft, known for popular titles like the Lineage series and Blade and Soul, has traditionally focused on developing and servicing games primarily for the Asian market. However, the company is now actively pursuing a global strategy, partnering with established international game companies to improve accessibility and appeal to players worldwide.
Throne and Liberty: A Global Partnership
Throne and Liberty, NCSoft's fifth MMORPG, marks the company's first major partnership with a Western game publisher. Amazon Games serves as the title's global publisher, leveraging its expertise and resources to enhance the game's quality and tailor it to a broader audience. Throne and Liberty recently concluded a closed beta test and is currently undergoing a technical test phase, allowing players to experience the game firsthand and provide feedback. This international collaboration demonstrates NCSoft's commitment to gathering feedback from diverse audiences and ensuring the game resonates globally.
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